STRATEGIC STORYTELLING FOR MANAGERS AND LEADERS

Storytelling is hardwired into all of us.
It’s how we see the world, and how we explain it.

But what actually constitutes a story?
And how do we craft a story that truly

?engages our audience, whether it’s our colleagues or our customers?

Do you know what your business truly offers to your customers?

Do you understand how you are different – better – than your competition?

What does story have to do with business? Everything! If you’re not telling the right stories to the right audiences,
you’re missing opportunities to bring in new customers and grow your bottom line.


Learn how to connect with clients, employees and leaders
in today’s cluttered, complex world!


Use these storytelling principles to overcome information-struggles
and contribute to a ‘better world’


Storytelling workshops help you improve your communications,
storytelling, marketing, and creative skills.


Strategic Storytelling for Managers and Leaders How to Use Storytelling to Deliver Impactful
Values to Your Staff and Customers


November 13, 2019
8:00 AM to 5:30 PM
Astoria Plaza, Escriva Drive, Ortigas Business District, Pasig City, Philippines


REGISTER NOW! CALL US AT

(02) 8877-6502 | (02) 8832-1409
(Globe) 0917-3257870
(Smart) 0919-6142598


Learning Session Objectives

The specific objectives of this unique fun-filled learning experience are:

• Develop the mental agility to alternate between objective (facts) and subjective (storytelling)
• Build a bridge of trust with your listeners to carry your facts, proof and benefit messages
• Learn the six kinds of stories: who I am, why I am here, my vision, my values-in-action, teaching and I know what you’re thinking
• Practice the six principles of how to construct a story: developmental logic, oral language, intention, imagery, participation vs. control and point of view
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Learning Session Outline

Module 1: The Basics of Effective Speech Delivery

How tone, pitch, and prosidy reflect our confidence level

• Why do newscasters and politicians always have deeper voice?
• Case Study 1: Video – Margaret Thatcher’s Voice Coaching (Pitch)
• Case Study 2: Video – Melania Trump vs. Michelle Obama’s Speech (Prosidy)
• Case Study 3: Video – “Get Off My Box” – Case Experiment from National Geographic Documentary (Tone)

The Power of Words: Why your choice of words determine your power of your story

• Group Exercise #1: Which caption did Steve Jobs say?
• Group Exercise #2: Do adverbs and adjectives make you sound credible?: The use of ‘security blankets’ and confidence fillers (e.g. actually, honestly, really, etc.) in our daily conversations
• The Art of Copywriting: Why confident people deliver short and sharp e-mails, messages and replies

The Power of Structure

• The 18-min Audience Attention Span rule and why Structure Matters
• Mapping out the outline of your story
• Key Templates for Structuring ‘stories’
• How an audience can make or break your story

Module 2: The Anatomy of Story Telling

• From Start to Climax to Catharsis: Understanding the patterns of stories
• Story Telling Applications in the workplace: presiding meetings, pitching ideas, negotiating with clients
• Story Telling Applications in Commercial Media: News, Political Campaigns, Advertisements, etc.
• The difference between a “Story” and a “Speech”

Module 3: Demonstration of Story Telling: The Good and the Bad

• 5 Case Studies and Simulation ****ysis on Speeches that portray Story Telling
• TED Talk Examples from Filipino speakers who practice story telling
• Political speeches from renowned global speakers
• 10-minute sample debate speeches from World University Debate Championships
• Winning speeches from Toastmasters Annual Public Speaking Tournament

Module 4: Individual and Group Exercises on Story Telling

Module 5: Ariva Academy Story Telling Mini-Speech Tournament
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Learning Investment for this 1-Day Learning Session:

Reserve your seats NOW and SAVE P3,000
(Pay on or before October 13, 2019)

Best Value Rate: P 10,998 + VAT ?per Participant
(Group discount is given to 3 or more participants from same organization.)

?BFF Rate: P 11,998 + VAT per Participant
(Minimum of 2 Participants)

Super Saver Rate: P 12,998 + VAT per Participant
Pay on or before October 13, 2019

Early Bird Rate: P 14,498 + VAT per Participant
Pay on or before October 30, 2019

Regular Rate: P 15,998 + VAT per Participant
Starting October 31, 2019

LEARNING INVESTMENT INCLUDES: Enjoy a “Fun-filled” Learning experience, complete with session materials, certificate of attendance, materclass bag and freebies!
AM Snacks, Sumptuous Buffet Lunch and PM Snacks will be served!
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FOR MORE INFORMATION, EARLY REGISTRATION AND SPONSORSHIP OPPORTUNITIES,
CALL US!

ARIVA Academy Philippines, Inc.

(02) 8877-6502 | (02) 8832-1409

(GLOBE)

0917-3257870 | 0915-9420184

(SMART)

0919-6142598

Email: [email protected]

R E G I S T E R O N L I N E: www.Ariva.com.ph